About Search Engine Wizard

Search Engine Wizard was created with a simple idea. SEO works better when you actually understand the type of businesses you are trying to rank in search engines. 

We specialise in SEO for trades businesses, helping companies such as locksmiths, builders, roofers, plumbers, electricians, joiners, plasterers, landscapers and other local trades attract more customers through Google.

This isn't SEO based on generic templates or advice copied from an SEO textbook. We understand how trades businesses work, what customers are searching for, and more importantly, what makes someone choose one local tradesperson over another.

The SEO Journey

Search Engine Wizard was founded by someone with two decades of experience in the locksmith industry as well as 15 years working in SEO.

That combination is important

Having actually worked within a trade means we understand things that a traditional SEO agency can easily miss. We know that the only thing that really matters to a tradesperson is that the phone rings and the work keeps coming in. Tradesman don't care about click through rates and AI overviews, they just want to be busy.

Our experience in locksmithing gave us a strong understanding of local search and trades marketing. We've since applied that knowledge to other trades, helping businesses improve their visibility for the services and locations that matter to them.

SEO For All Trades

We work exclusively with trade businesses. Whether your a one man band trying to rank for one service in one city or a national company offering multiple trades all across the UK, we have an SEO solution for you.  

We work with trades businesses across a wide range of industries, including:

• Builders

• Roofers

• Plumbers

• Electricians

• Locksmiths

• Joiners

• Carpenters

• Plasterers

• Painters and decorators

• Landscapers and gardeners

• Tilers

• Flooring specialists

• Driveway and paving companies

• Window and door companies

• Heating engineers

• Drainage companies

• Garage door companies

• Auto locksmiths

• And many other local trades

A Different Approach To SEO

There are plenty of SEO companies that work with hundreds of businesses across dozens of industries.

That's not what we're trying to build.

We want to work with a small manageable number of trades businesses and actually understand the companies we work with in order to provide stand out results.

That means getting to know your services, your customers, the areas you cover and what makes your business different from all the competition.

We Believe In Being Honest About SEO.

There are no guarantees of overnight rankings and no magic tricks that can guarantee a page will reach number one. Search results change, the Google algorithm changes and competitors are constantly working on their own websites. Any company that guarantees you a number one spot within X amount of time is not telling you the truth. 

What we can do is put the right foundations in place based on 15 years of SEO experience, continually improve your website and work towards increasing the amount of relevant traffic and enquiries it generates.

Why choose Search Engine Wizard?

Because we understand both sides of the equation.

We understand SEO, but we also understand trade Businesses.

We've seen first-hand how important local visibility can be to a trades business. When someone searches for a locksmith, plumber, roofer or electrician, they aren't looking for a lengthy corporate sales process. They're usually looking for a local business they can contact instantly for a quote.

Our approach to marketing combines SEO industry knowledge with an understanding of how local trades businesses actually operate and we know that the ultimate goal is to make the phone ring. 

Let's Get Your Business Found In Search

If you're a trades business that wants to generate more enquiries from Google or AI platforms, we'd be happy to take a look at your website for free and explain where there may be opportunities to improve.

Whether you're a locksmith, builder, roofer, plumber, electrician or another type of local trades business, the same principle applies:

Get your business in front of the right people, in the right places, at the right time.

That's what Search Engine Wizard is here to help you do.